The first haute dog was served years ago. After preparing a hotdog in honour of Marlon Brando on his television show ‘Plat Preféré’, Jeroen Meus never let go of the idea of creating a more refined and pure version of the classic snack.
Once back in Leuven, he confessed his haute ambitions to business partner Nico Viaene and to Philippe Rondou, the best butcher in town. Together, they embarked on a savory sausage adventure, and created die perfekte würst für WÜRST.
Next, Jeroen started an internship at artisan biobakery De Trog where he developed the perfect buns to match the WÜRST haute dog recipes.
A few tastings later, WÜRST was born. Now for the second year in a row at the beach, they will make Würsts at Ostend Beach festival !