Established in 2010, it has been decided that it is fitting to celebrate the 12th edition by introducing a new look-n-feel for the festival. "We felt that the time was right to re-energise the Ostend Beach Festival brand and share it with our customers. A new identity allows for everyone to feel a part of something new."
To encapsulate the multi-faceted nature of the festival, the logo has been re-imagined to capture the plethora of experiences on offer at the event. Sticking to the theme and celebrating the key protagonist – the octopus – a black motion-based logo has been created, with fluid shapes designated to each experience on offer.
Continuing the look-n-feel will be a dedicated Ostend Beach Festival website, which will contain all relevant event information and partner details and experiences on offer. To drive support and create pre-event hype, a traditional media, social media and digital campaign will be launched – driving audiences to the new website. A marketing campaign will also be created to support the overall awareness of the festival.
“The new creative direction will assist in re-positioning the festival in the hearts and minds of our loyal fanbase and potential new visitors."
All assets are made by SKINN BRANDING AGENCY
Lots of love, Ostend Beach Festival
To encapsulate the multi-faceted nature of the festival, the logo has been re-imagined to capture the plethora of experiences on offer at the event. Sticking to the theme and celebrating the key protagonist – the octopus – a black motion-based logo has been created, with fluid shapes designated to each experience on offer.
Continuing the look-n-feel will be a dedicated Ostend Beach Festival website, which will contain all relevant event information and partner details and experiences on offer. To drive support and create pre-event hype, a traditional media, social media and digital campaign will be launched – driving audiences to the new website. A marketing campaign will also be created to support the overall awareness of the festival.
“The new creative direction will assist in re-positioning the festival in the hearts and minds of our loyal fanbase and potential new visitors."
All assets are made by SKINN BRANDING AGENCY
Lots of love, Ostend Beach Festival